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The best way to find leads on Twitter

Amos Bastian /

4 min read

Twitter is a powerful tool for finding leads, but it can be overwhelming to navigate. With over 330 million monthly active users and 500 million tweets sent per day, it can be difficult to know where to start. But with the right strategy, you can find leads on Twitter and turn them into paying customers.

Identify your target audience

The first step in finding leads on Twitter is to identify your target audience. Who are you trying to reach? What are their interests and pain points? By understanding your target audience, you can narrow down your search and find the right people to connect with.

Use Twitter's advanced search function

Twitter's advanced search function

Once you've narrowed down your search you can start using Twitter's advanced search function, which is a really powerful tool for finding leads. You can use keywords and hashtags related to your industry or product to find users who are actively discussing topics related to your business, or even use it to find tweets mentioning your brand or the brands of your competitors. Below you will find a couple of examples of how you can use it to find customers

Convert your competitor's customers

To find replies to your competitor's Twitter account you can use the following query:


Combine it with negative sentiment keywords to find customers complaining about your competitor:

hate (to:competitor)

These people are more than likely fed up with your competitor and willing to switch, so this is the perfect opportunity to convert them into paying customers of your business instead.

Find users looking for a solution

Your business solves a problem and there are loads of people out there looking for a solution. So how do you find them? Using Twitter's advanced search function you can easily do this. Some examples queries you could use are

  • How to do X (where X is a feature of your product)
  • Best product for Y
  • Guide for Z

Engage with leads

Engaging with leads on Twitter is key to turning them into paying customers. Respond to their tweets, share their content, and start conversations. The more you interact with them, the more likely they are to remember you and consider doing business with you.

Use Twitter's Direct Messaging feature

Twitter's Direct Messaging feature allows you to send private messages to users. Use it to reach out to leads and introduce yourself or your business.

Stay natural, keep it personal
A lot of people have their DMs closed off, so this might not always work. However, a lot of people have them open, so they will receive a message request when you send them your initial message. This initial message is very important, as if it looks like a bot they will be more inclined to ignore the message or even block you. Try to insert some personalisation and don't start selling immediately - break the ice first.

Use MentionFunnel

MentionFunnel's bulk messaging inbox

MentionFunnel will allow you to automate the most important parts discussed above. Instead of having to manually check every day, you can easily copy and paste your well-crafted search query into MentionFunnel, and we will notify you whenever there's a new tweet matching it.

You will also be able to reply directly to people from within MentionFunnel. Furthermore you'll be able to add these users to a contact list and send them messages in bulk, instead of having to go through the time consuming task of doing it 1 by 1.

Start finding leads, now!

Start finding leads


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