Kristina Bilkova /
5 min read
MentionFunnel and Syften are both brand monitoring and social listening tools, but even though this is the case, they definitely differ. Is MentionFunnel a good alternative to Syften? Which tool should you choose? You will find all answers inside this article.
The purpose of this article is to evaluate and compare MentionFunnel and Syften, which are both social media monitoring tools. It will determine if they are suitable alternatives to each other, as well as examine their distinct features. The information provided in this guide will assist you in making a decision between these two solutions.
Knowing what features MentionFunnel and Syften can offer you is probably what interests you the most. While looking for alternatives to MentionFunnel, you should definitely focus on researching other tools' functions.
Let's start the comparison and learn more about both social media and web monitoring tools to see what the differences between them are. Below we will compare a couple of the features that both tools offer.
MentionFunnel currently supports monitoring keywords on the platforms Reddit, Twitter and Hacker News. Syften on the other hand supports Reddit, Hacker News and Lobster.rs, Twitter, and many more, so Syften definitely wins in this regard.
MentionFunnel is the only one out of the two that offers sentiment analysis, which can be considered a big win.
Sentiment analysis plays a crucial role in evaluating brand image and online reputation. It's particularly beneficial for social media and PR professionals. With MentionFunnel, you can sort through positive, negative, or neutral mentions to monitor what people are saying about your company, for example.
MentionFunnel can send you an email, Slack, or Discord notifications every time one of your keywords is mentioned. The emails are sent as an hourly digest, while those via Slack and Disord are done without any delay, so this is perfect to stay up to date with all your brand mentions and conversations about your company. It is also possible to manage all your notification preferences inside the app, as seen in the image below.
Syften can also send out notifications via Slack or Discord, as well as emails and an RSS feed.
MentionFunnel offers multiple filtering options that are visible and available for every user. The tool allows you to filter your mentions by sentiment, as mentioned above, as well as its platform, type (comment or post) and tags. It also allows you to search through all your mentions with full text search.
Syften does not allow you to filter the matches on their website, which can make it difficult to find mentions that are relevant.
MentionFunnel allows you to reply to mentions of your keyword directly from within the app. This is very useful for staying on top of things. Although this is not available on the free plan, you can still click on a link that will take you to the post or comment directly.
Syften does not have this functionality in their app, so you have to click on the link directly and reply via the platform itself.
Including replying to mentions, you can send bulk messages to everyone who has mentioned your keyword, all from within MentionFunnel. You can even make these messages personal with message templates that you can create yourself.
As with replying, Syften does not allow you to do this via their app. Instead you must do it via the platform itself (if it's supported).
The interface of social media monitoring software is also very important in my opinion. It needs to be user-friendly, clear, and understandable. Let's check how both products perform as far as their design is concerned.
MentionFunnel supports both dark mode and light mode. It also has a nice UI for replying to mentions from within the app, as well as an inbox feature for sending private messages.
Syften's strength isn't its design, as it looks quite dated and is not very appealing to look at. As mentioned before, there is no way to filter your keyword matches inside their app, so it can be quite difficult to find relevant mentions when you take the design into account as well.
Syften does not have a free plan, while MentionFunnel does. Syften does however offer a free trial. Syften's cheapest plan costs $19.99 per month and only includes 3 keywords and does not include notifications via Slack or mentions on Twitter. MentionFunnel's cheapest plan starts at $13 per month, and unlike Syften, allows you to track unlimited keywords and does include notifications via Slack and Discord as well as mentions on Twitter.
The higher tiers of Syften start at $39.99 and $99.99 and include 20 and 100 keywords respectively, as well as accesss to Slack notifications, Twitter and Quora.
The higher tiers of MentionFunnel's pricing plan allow you to take your social listening to another level and send messages in bulk, add more campaigns and much more.